Supercurricular

 MEDIA MAGAZINE ARTICLE: 

This article was about the representation of young people in the media, especially the British youth. Teenagers have been presented in the same way since the 50s: as reckless, antisocial and disliked by older generations. The article explores the development of this stereotype from the movie Cosh Boy (1953) to the TV show Skins (2007) and how this stereotype can become harmful and misinterpreted to create a largely negative view of young people from the media. However, with the development of social media, young people are playing a larger role in the creation of media products, so therefore can influence the way they are portrayed in the media, and they are gaining a voice against these stereotypical portrayals as well.

 RECEPTION THEORY FURTHER READING:

I read the chapter on Stuart Hall from the 'Media Theory for A Level' book by Mark Dixon. This helped expand my knowledge on this theorist, after I previously researched the reception theory for an assignment. Stuart Hall's reception theory is key to audience responses to media products, and explored how not everyone has to agree with these products. 

SHELTER ADVERT ANALYSIS:

I chose to watch Shelter's 2025 Christmas advert to analyse how it promotes pro-social behaviour and represents the brand. The advert depicts a young boy singing 'Total Eclipse of the Heart' during his day at school. When he gets home, the audience realises that the reason this song is stuck in his head is because it's the waiting music for an accommodation place over the phone, as his mum is trying to find a place to live. This is a very hard-hitting advert, which plays on the emotions of the audience as they see how a lack of stable accomodation affects everyone - especially at Christmas. At the end of the advert, Shelter offers the audience a chance to donate to their charity to help people who need accommodation. Especially at Christmas time, people are prone to giving to charities, especially when they feel empathy for those in need.